Digital Marketing and Brand Manager
Full-time
Digital Marketing and Brand Manager required
The Coachhire Group has operations in UK AU and NZ and is growing rapidly – with a combined team of 70 staff based in Pattaya, Thailand. We are growing and need an enthusiastic, experienced, digitally aware applicant to join our management team.
Responsibilities and relevant skills required.
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Assisting in the formulation of strategies to build a lasting digital connection with consumers
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Increase Brand awareness
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Planning and monitoring the ongoing company and client presence on social media
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Launching optimised online advertisements to increase company and brand awareness ( we have a full-time technical AdWords team to implement our marketing plans)
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Content Production for our websites (in our team we have a copywriter)
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Ensuring best practices in terms of SEO and other Google / Bing requirements
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Developing additional areas of growth such as affiliate marketing, partnerships etc
We are looking for an experienced Brand/Digital Marketing Manager to assist in the planning, execution and optimization of our online and offline marketing efforts, The ideal candidate will have a passion for all things marketing and technology. You will have excellent business-level professional English skills OR be a native English speaker. A work permit can be provided. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.
Responsibilities
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Assist in the formulation of strategies to build a lasting digital connection with consumers
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Content production for our coach and group travel business in the UK, AU and NZ
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Plan and monitor company & client presence on social media (Twitter, Facebook, Pinterest, LinkedIn etc.)
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Launch optimised online adverts through Google Adwords, Facebook etc. to increase company and brand awareness ( in conjunction with our adwords team)
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Be actively involved in SEO efforts (keyword, image optimization etc.)
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Prepare online newsletters and promotional emails and organise their distribution through various channels
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Provide creative ideas for content marketing
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Collaborate with designers to improve user experience
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Measure the performance of digital and traditional marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) (We have technical support to implement these requirements)
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Acquire insight in online marketing trends and keep strategies up-to-date
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Maintain partnerships with clients
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Respond to online customer reviews
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Manage our other team members
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Work closely as part of the management team to deliver and achieve the company goals
Requirements
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Proven experience as Digital Marketing/Brand manager or similar role – Adwords certification a benefit but not required
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At least 5 years of experience of Adwords management to a high level and large budget
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Excellent understanding of digital marketing concepts and best practices
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Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
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Knowledge of web analytics tools (e.g. Google Analytics, etc.)
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Skills and experience in creative content writing a benefit
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Analytical mindset and critical thinking
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Excellent communication and interpersonal skills –
Salary will depend on experience.
Please email cv to mark@thecoachcompany.com