Marketing Executive (English Speaker)

Position: Marketing Executive (English Speaker)

Reports to: Director of Admissions and Marketing

Roles and Responsibilities

• To develop relationships with the expat and local community, suppliers, colleagues, sponsors, friends to Wellington.
• To form excellent relationships with teachers, leaders and support staff in all areas of the School.
• To help achieve all recruitment targets – the planned numbers of students  within any annual budget.
• To help create all English content – social media and website copy, features, PR, presentations.
• To understand and report on market developments, including developing a comprehensive understanding of WCIB key selling points, demographics, and competitor activities.
• To help produce marketing materials and graphics for the School including advertising artwork, billboards, internal publications, flyers, web banners and merchandise.
• To help plan, prepare and check presentations and welcome messages.
• To support the Director of Admissions and Marketing in developing a marketing strategic plan and monitoring the delivery of the plan.
• To support the Director of Admissions and Marketing in maintaining and effectively planning and utilising the Marketing Budget. This will involve liaising with Purchasing and Finance.
• To support the Events team set-up of booths, stalls and activities for any internal or external events held to promote the School.
• To support colleagues in the production of all internal publications – Handbooks, Yearbook, newsletter where required.
• To represent the School at recruitment and networking events, where appropriate.
• To support the Community Engagement team in ensuring all current families have information and updates needed – via newsletter, social media, website, Line, SchoolPost and more.
• To liaise with marketing colleagues at other Wellington College schools to ensure Wellington College’s brand standards and guidelines are preserved.
• To negotiate and liaise with external suppliers, business contacts and allies, and as assigned.
• To assist with ad-hoc projects at any stage, as assigned or approved by the Director of Admissions and Marketing.
• To carry out any other duties commensurate to the post as required by the Director of Admissions and Marketing or other members of the College’s Leadership Team.

Requirements

• Bachelor’s degree or higher
• Experience in the education industry preferred but not required.
• Excellent interpersonal skills, able to work across departments effectively.
• Experienced in marketing communications both online and offline advertising products.
• Fluent English speaker.
• Creative, positive, and self-starting, with good analytical and practical thinking
• Ability to personally represent and effectively communicate the school’s values of kindness, courage, responsibility, respect, and integrity at all times.